Blog

Cats Love Cars

Have you ever wondered how a cat feels about the new 2013 Toyota Corolla? No me neither, but Saatchi & Saatchi New Zealand have and come up with this rather nice little TV commercial.

Read More

50 Greatest Street Style Photos Of All Time – says who?

Although not strictly ‘marketing-based (who cares though!), I recently came across this on Four Pins. A collection of street style photographs, supposedly the ‘definitive’ collection selected by Industry critics, photographers and subjects. Most of the …

Read More

Dollar Shave Club

Not much to say about this except WATCH IT…very funny but more importantly a fantastic use of viral video.

Read More

LG Washing Machine : Rugby Tunnel

To launch and demonstrate the capacity of LG’s 11kg washing machines, some clever people at Y&R, Johannesburg, South Africa, created an oversized washing machine and placed them in front of players’ tunnels at Super Rugby games. …

Read More

Folded paper art

Simon Schubert is a German artist who creates the most amazing pictures of architectural interiors from folding pieces of paper. He folds, unfolds and creases the sheets in a technique which somehow gives a three dimensional …

Read More

FedEx Jigsaw Box

It’s not often that a cardboard box catches my attention, and if it does it is usually the contents that I’m more interested in. But I saw this the other day…it’s a ‘shipping’ box designed …

Read More

When inspiration strikes

Those of you who have read our blog before will know we have a soft spot for a simple idea executed well. Here’s another example of just that from Australia… A lovely campaign of ads …

Read More

Out with the old and in with the new

Here at Elephant we are currently working on brand refresh for a number of clients and it got us thinking… A lot of the fantastic brands we see in todays world wow us with their …

Read More

Volkswagen saves the world…

Finally someone has accidentally come up with the solution to the world obesity epidemic while brainstorming for a Volkswagen viral ad. Seriously though…this ad is great and proves that we are all kids at heart. …

Read More