5 Web design projections for 2018

1. Page grid? What page grid?

As web designers want to get more creative the “Grid” has become more of a hinderance than a help. All web designers at some point have wanted to go off grid but have decided against it in fear of broken layouts or clumsy responsive transition.



This isn’t to say that we should get rid of the page grid altogether, instead we need to see it differently and realised images and content are able to drift across gutters which were previously seen as a boundary.

Here is an example of something we did last year that shows how effective overlapping text can be and give a refreshing and unique experience for the user:



2. Let’s get things moving

There was a time when scrolling and animation was a must have on websites as it demonstrated a new age of web design. Unfortunately this trend went too far and you were more likely to be left with a migraine after trying to navigate a site rather than come away with what you were looking for.

Thankfully over the last two years this trend has slowed and websites have become more static, some may say boring!

Wich is why I see the return of scrolling and movement to websites in 2018, but thankfully I see it retuning in a more subtle way. In a way that will enhance the site not destroy it. Transition from page to page may be helped along with movement to help highlight a change of page.

The homepage slider may even return, but not to distract the user but to educate and inform in a complimentary way.


3. Guess who’s back…the serif!

Yes you read that right, I think the serif will make a bold (no pun intended!) return in 2018.

She’s been making a few cameos in the last couple years, but I see her returning to a lead role in the upcoming year. I’ve always liked serif fonts used in the correct way, however they never looked good online, but with improved screen and font rendering technology this is no longer the case.



Plus, with the increased amounts of fonts we are able to use online now we no longer need to stick to Times or Georgia (thanks to sites like Font Squirrel) I see no reason why this won’t be a glorious comeback!


4. Floating navigation MKII

Floating navigation has become popular for sites that are either conversion-focused (because the core CTA can stick with you as you scroll) or have sprawling menus. It’s a nice way to simplify the experience of a site by keeping navigational controls constantly at the user’s fingertips.

Lately, we’re seeing designers take the idea a step further by visually detaching the nav from the rest of the site design, and moving it a bit below the browser’s chrome. This reinforces the feeling that the navigation is a global object, not necessarily a part of any one page, but there to follow you reassuringly through the site.



Although I am not necessarily sold on the design idea as I feel it’s important that the navigation feel like “part of the site”, I think it’s an interesting idea and see it trending this year.


5. The perfect web design tool (fingers crossed)

I’ve used a number of web design tools in my time and while some excelled in certain areas, they failed in others. A lot have come and gone and no sooner is there a champion, we have a new challenger.

This is great for software technology but increasingly frustrating for designer and developers. What is needed is a platform (or platforms) that help bright the gap between design and development seamlessly and I truly believe (and hope) that the is the year it arrives.