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What is a responsive website and why is it important?

We always recommend responsive websites to clients when we’re creating a new site for them. The inevitable question that follows is ‘what’s a responsive site?’ So here’s what it is and why it’s now so important (in simple terms!).

A responsive website is designed for the user (your customers). It is simply a site that’s built in such a way that it automatically adjusts depending on the device it’s being viewed on, giving a consistent experience across all devices. So on a smartphone or tablet you’ll automatically see a mobile version of the site and on a desktop you’ll see the desktop version. This means you don’t need an additional mobile site for your website as it’s just one website.

If you rely on people searching your website then you’ll be affected by Google’s new mobile algorithm which started to roll out on April 2015. This means that if a website is not mobile friendly, you could risk losing up to 50% in traffic. So, your site needs to be responsive and optimised for this latest algorithm. Without this change there’s a good chance that you will drop in rankings overtime for users who search for your phrases on a mobile device. In short, Google now favours sites that are optimised for the mobile internet and will rank the site as ‘not mobile friendly’. Not good.

If people searching for your business on Google isn’t your main priority then you still need to consider this… 50% of users begin their web experience on a mobile and 75% of website users say they prefer a mobile friendly site.

If that’s not enough here are some more stats just to reiterate how important a responsive site is:

  • When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future
  • 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site
  • 79% of people who don’t like what they find on one site will go back and search for another site
  • 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
  • 52% of users said that a bad mobile experience made them less likely to engage with a company
  • 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business

Here’s what Google have to say > 

If you’d like to talk to us about this (or anything else) then drop us a line at 0113 242 8440 or drop us an email at [email protected]